PROPOSAL

 BUSINESS PLAN

A. Logo production

B. Production logo background

 Serundeng chicken is a typical Ciamis culinary dish, namely fried chicken sprinkled 

with serundeng. Serundeng is grated coconut fried until golden brown with spices such 

as shallots, garlic, coriander, turmeric, sugar, tamarind, bay leaves, lime leaves and

galangal. To fulfill the desires and needs of people who often look for delicious, trendy, 

fast and healthy food, the author intends to promote a business with products in the 

form of fast food, delicious and healthy.

C. Vision & mission 

 Vision:

1. Become a leader in the serundeng chicken industry with the best quality 

standards in Indonesia.

2. Become the most trusted and recognized serundeng chicken brand at the 

national level.

3. Creating a satisfying culinary experience through high quality serundeng chicken 

products.

Mission:

1. Produce serundeng chicken using quality raw materials and a production 

process that guarantees safety.

2. Expand market reach to reach more consumers throughout Indonesia.

3. Develop product innovation to meet the diverse tastes and needs of customers.

D. Personalia

NASYAM is an abbreviation for chicken rice. And the logo icon is a chicken, which 

means that this brand logo belongs to a company that produces chicken food. who has 

quality chickens

E. Operational Plan

• Products: Provides a variety of serundeng chicken rice with a choice of quality chicken meat 

and a variety of serundeng flavors.

• Marketing: Carry out promotions via social media, collaborate with local restaurants and 

cafes, and participate in culinary market events and food festivals.

• Distribution: Providing delivery services and opening strategic store outlets in shopping 

centers and offices.

• Management: Implement an efficient management system to ensure consistent product and 

service quality.

F. Financial plan

The initial funding plan will be used for:

• Purchase of equipment and raw materials.

• Initial operational costs such as rent, employee salaries and promotional costs.

• Financial reserves to overcome potential challenges and risks in operations.

G. Conclusion

With the increasing demand for quality ready-to-eat food, serundeng chicken rice companies 

have great potential for success in the market. With a clear vision and solid operational plan, we 

are confident that we can become a leader in this industry and meet customer expectations for 

the best taste and quality. Thank you for your attention and suppor